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Punti di Vista: to look in, to look at, to look through

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Punti di Vista: to look in, to look at, to look through - 1

The Installation designed by Piuarch using Marazzi #puntidivista tile exhibited at Statale in Milan until May 24.

Punti di Vista installation was created for the Energy For Creativity, FuoriSalone 2015 installation at the Ca’ Granda in Milan, with a dialogue of forms and colours that fit perfectly into the architectural context.

Creativity is the ability to build new visions through expertise, culture and stratified knowledge. The knowledge lies in the forms; past projects are the expression of stored-up energy. 
Piuarch goes to the roots of the Ca’ Granda ‘s architectural archetypes, viewing them as deposits of energy waiting to be mined to build a new vision of experience and create a new landscape. 

The installation sets out to make the viewer look afresh at the architectural characteristics of the context, starting from the viewpoints, or “punti di vista”: the classical features of the Ca’ Granda’s architecture, especially the frieze, the pillar and the arch, are broken down into pure geometrical forms, the basis for a new architectural structure comprising three forms, generated by extruding, reflecting and overturning a square, a triangle and a circle.

The three architectural forms, covered with Marazzi Mystone (Gris Fleury and Pietra di Vals) latest-generation stoneware tiles, enable the view to look ‘in’, to look ‘at’ and to look ‘through’: as visitors approach and walk into the three structures, they can experience a variety of reflections and views, from the totally immersive to the kaleidoscopic. The points of view created inside the structures are emphasised by mirrors that reflect the Marazzi Progetto Triennale tiles - designed by Gio Ponti and Alberto Rosselli in 1960 - and the Colorup wall covering, with its references to Optical Art.

Inspired by the historic Marazzi Progetto Triennale tile, the new Marazzi #puntidivista tile designed by Piuarch uses the same plain, simple form, with one concave, one convex and two flat sides, the ideal basis for the composition of infinite forms. Piuarch’s tile is both a quotation from the history of Italian design and a highly functional piece.